Ultimate Baker is an authorized distributor of TruColor products - wholesale pricing available Enjoy TruColor Deep Purple Gel Paste (1x1lb) and experience the brilliance of all natural food colors. Natural Gel Paste Colors were specifically designed for buttercream icing, they can also be used in dough or any product you want to color without it breaking down. TruColor Natural Gel Paste Powder is AMAZING and is more stable to ultraviolet light than the synthetic colors! TruColor Gel Paste is not like any other color gel, it is not made from synthetic cellulose gum and or modified food starch, yet has all the functions of a premium gel paste. TruColor Gel Paste Powder is a unique combination of all natural plant sources that helps to encapsulates or enrobe the natural color when used in a standard buttercream icing and helps to prevent bleeding from condensation when thawing if frozen. You will be able to pipe rich dark lines of color across a bed of white icing and the color will not bleed into the white icing field! The natural gel paste powder when hydrated function as barrier limiting the taste that may be associated with the natural color plant source. PMS Matching Code: 267C Please note that there will be a 3-4 week shipping delay on all bulk items as they are made at time of order for you.