Ultimate Baker is an authorized distributor of TruColor products - wholesale pricing available TruColor Anthocyanin Extract Purple Carrot (1x5lb). Anthocyanins are a natural occuring flavonoid which gives fruits and plants their strong external color while also be a great antioxidants. Found naturally in a number of foods, anthocyanins are essentially rich color pigments found in apples, berries, red onions, kidney beans, pomegranates, and grapes. Similarly when baking with anthocyanin based food colors, your colors will look darker and richer for a better all round affect. Please note that there will be a 3-4 week shipping delay on all bulk items as they are made at time of order for you.